Salt Magazine

Fine living and travel on Vancouver Island — SALT offers unparalleled travel experiences and desirable investment opportunities to the premium Calgary, Edmonton and Vancouver demographic with extreme buying power.
SALT showcases the very best of Vancouver Island with unique photography and exceptional journalism in a highly crafted, sophisticated publication of fine living and experiential travel created specifically to inspire the consumer.


SALT magazine is a beautiful full colour, perfect-bound publication with outstanding editorial features and photography celebrating Vancouver Island. In every issue readers will find topics that celebrate the enviable Vancouver Island lifestyle, including Island real estate, home design, food and travel.


Annual Circulation

60,000 copies

Issues Per Year



Premium distribution targets hard-to-reach, high value readers in Calgary, Edmonton, and the Lower Mainland through the Globe & Mail. Plus, Salt is available in Harbour Air passenger lounges in Victoria, Nanaimo, and Comox.

Who Reads Salt Magazine?

intent on travelling
are management or hold a senior position
more likely to seek advice from experts like financial advisors, architects, and lawyers
have a post-graduate degree
Readers are active, sophisticated consumers looking for travel and investment opportunities
Readers appreciate the finer things in life such as home décor, entertainment, fine wine, and gourmet cooking


  • "After the first issue published in the Spring, my husband and I were convinced to take our first trip together to the Island."

    Salt Reader, Calgary AB

  • "I wanted you to be the first to know that I just received my first enquiry as a result from my ad in SALT!"

    SALT Advertiser

  • "Over the last 20 years we have had quite a few custom homes featured in lifestyle publications. The September issue of SALT magazine was by far the best written and most thoughtfully laid out! Thank you all, and keep up the great work."

    SALT Advertiser

  • "I really enjoyed flipping through a copy of your magazine recently—and it left me wanting for more. Your magazine provides a beautiful showcase of the multiple wonders that are Vancouver Island –and it’s especially inspiring for us land-locked folks in the middle of the country who enjoy visiting your welcoming island…the slogan Beautiful British Columbia fits your publication, as well."

    Salt Reader, Calgary AB