SPRUCE Magazine

SPRUCE is Victoria’s only magazine dedicated to homebuilding, renovations and remodelling.
Brought to you by the trusted publishers of YAM and Douglas magazines, SPRUCE is expertly curated for prospective home and condo owners in Greater Victoria — those who are ready to move forward with their custom home-builds, renovations and other home improvements, and who are looking for ideas and resources to take action. Every issue of SPRUCE is 100% focused on content-rich articles and high-quality photography showcasing the most interesting, innovative homes, the finest ideas and solutions for renovations and custom building, architecture and interior design, landscape design home furnishing, décor and home tech.



Annual Circulation


Issues Per Year



10,000 copies of SPRUCE magazine will be delivered by Canada Post to homes in the neighbourhoods of Oak Bay, Uplands, Rockland, 10-Mile Point, Cordova Bay, Cadboro Bay and Lands End, including waterfront homes. 10,000 copies will also be distributed to select architects, designer showrooms, high-end retail shops and advertisers. All advertisers will be included in its resource directories — both online and in print.


of magazine readers regularly save magazine ads for intent of purchase
of local builds are residential and worth more than 134 million
of readers plan on renovating in the next year


  • "I just wanted to share the good news that we had our first customer to purchase the floral bootie from our John Fluevog ad, today. Thank you"

    YAM advertiser

  • "Fan-tastic! I absolutely love the direction that this local mag has progressed into. Great articles, clear sharp images, easy to read and/or come back to with either intent on learning something new… It has it all."

    YAM reader and advertiser

  • “Just finished reading YAM. Best issue yet! And the visuals are amazing; the photo of Jerson Hernandez and Style Watch on the next Page was incredible. Congratulations on making a very good magazine so much better! I have had to rip out 4 pages and put them on my fridge to remind me to buy, or cook things.”

    YAM reader

  • “Douglas magazine has been the most effective vehicle for getting the word out about my services to Victoria’s business community. The sales team is second to none and the creative department has consistently produced top-quality ads. The Page One Publishing team is constantly checking in with me to brainstorm new ideas and ensure I am fully satisfied with my ad campaign. I would not hesitate in recommending Douglas as a top-quality lead generation tool.”