SPRUCE Magazine

SPRUCE is Victoria’s only magazine dedicated to homebuilding, renovations and remodelling.
Brought to you by the trusted publishers of YAM and Douglas magazines, SPRUCE is expertly curated for prospective home and condo owners in Greater Victoria — those who are ready to move forward with their custom home-builds, renovations and other home improvements, and who are looking for ideas and resources to take action.Every issue of SPRUCE is 100% focused on content-rich articles and high-quality photography showcasing the most interesting, innovative homes, the finest ideas and solutions for renovations and custom building, architecture and interior design, landscape design home furnishing, décor and home tech.

image

Circulation

Annual Circulation

40,000

Issues Per Year

2

Distribution

10,000 copies of SPRUCE magazine will be delivered by Canada Post to homes in the neighbourhoods of Oak Bay, Uplands, Rockland, 10-Mile Point, Cordova Bay, Cadboro Bay and Lands End, including waterfront homes. 10,000 copies will also be distributed to select architects, designer showrooms, high-end retail shops and advertisers. All advertisers will be included in its resource directories — both online and in print.

STATS

of magazine readers regularly save magazine ads for intent of purchase
of local builds are residential and worth more than 134 million
of readers plan on renovating in the next year

WHAT OUR READERS SAY

  • "I was meaning to write you for quite a while … I liked how the articles evolved from more serious to the lighter side of life — I thoroughly enjoyed the workout article, the article on dancing, and the food article. I must say that was the first time I read about 80% of the featured articles in a single magazine. Bravo."

    YAM reader

  • “...YAM is by far the most beautiful lifestyle magazine, and it is such a joy to read through. I have shown it to the others here at the office and they were all taken aback on how gorgeous it is. The articles and the ads and the showcase pages are simply amazing. My favourite is the stunning pink features on page 16 – I must have that pink sofa!!!”

    Yam reader

  • "The new issue of Douglas landed on my desk this morning and I couldn’t wait to open it. The April/May issue is more beautiful than ever, has fabulous content and an awesome flow from beginning to end. I’m so pleased that we moved our advertising to Page One."

    Douglas Advertiser

  • “Just a quick note of appreciation for your [YAM] magazine. My husband and I moved to Victoria from Vancouver two years ago and I was pleased to find such an excellent publication in my new city. Please keep up the good work.”

    YAM reader