YAM Magazine

YAM is Victoria’s leading home and lifestyle magazine. Established in 2009, YAM was created for people who want to live well, live smart and make the most of the Greater Victoria lifestyle.
Through features, profiles and how-to articles, YAM celebrates the vibrant personalities, trends and tastes that make Victoria such a desirable place to live. YAM’s engaged readership relies on this sought-after magazine to inspire and inform their lifestyle choices.

Editorial

Crafted by an award-winning team of professional writers, photographers and stylists, YAM features exclusive content and stunning photography. In every issue of YAM, you will find: Home & Garden / Fashion & Beauty/ Food / Health & Fitness / Travel / Arts & Culture
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Circulation

Annual Circulation

The largest circulation home/lifestyle magazine on Vancouver Island.

Issues Per Year

Six

Distribution

Premier home delivery through the Globe& Mail. Select neighbourhoods and targeted pick up locations in Oak Bay, Broadmead, Fairfield, Estevan, Uplands, Sidney, Downtown Victoria, Harris Green, Cook Street Village, Western Communities, Mount Tolmie, Brentwood Bay, Cadboro Bay, James Bay, Cowichan valley and Nanaimo. Plus additional special event, subscriber and VIP copies. All copies are in high demand and are distributed every issue.

WHO READS YAM MAGAZINE?

own their own home
annual HHI from $100k to $250k +
plan on renovating in the next year
visited a website after reading YAM
are ‘satisfied’ to ‘very satisfied’ with YAM
read most articles

WHAT OUR READERS SAY

  • "I was meaning to write you for quite a while … I liked how the articles evolved from more serious to the lighter side of life — I thoroughly enjoyed the workout article, the article on dancing, and the food article. I must say that was the first time I read about 80% of the featured articles in a single magazine. Bravo."

    YAM reader

  • "Just wanted to let you know I got a call from a new client who called directly because of my YAM ad! Total house reno & decor in Broadmead ... Thank you, YAM."

    YAM advertiser

  • "I just wanted to share the good news that we had our first customer to purchase the floral bootie from our John Fluevog ad, today. Thank you"

    YAM advertiser

  • "Absolutely my favourite magazine in Victoria."

    Yam reader