YAM Magazine

YAM {You and Me} is Victoria’s Leading Lifestyle magazine. Established in 2009, YAM was created for people who want to live well, live smart, and make the most of the Greater Victoria lifestyle.
Through features, profiles and how-to articles, YAM celebrates the vibrant personalities, trends and tastes that make Victoria such a desirable place to live. YAM’s engaged readership relies on this sought-after magazine to inspire and inform their lifestyle choices.


Crafted by an award-winning team of professional writers, photographers and stylists, YAM features exclusive content and stunning photography. In every issue of YAM, you will find: Home & Garden / Fashion & Beauty/ Food / Health & Fitness / Travel / Arts & Culture


Annual Circulation

210,000 copies {35,000 per issue}

Issues Per Year



Select neighbourhoods and targeted locations throughout in Victoria, BC, PLUS multiple pick-up racks in select locations. Neighbourhoods include: Oak Bay, Broadmead, Fairfield, Estevan, Uplands, Sidney, Downtown Victoria, Harris Green, Cook Street Village, Langford, Mount Tolmie, Brentwood Bay, Cadboro Bay, James Bay. Plus additional special event distribution.


own their own home
annual HHI from $100k to $250k +
plan on renovating in the next year
visited a website after reading YAM
are ‘satisfied’ to ‘very satisfied’ with YAM
read most articles


  • "I just wanted to share the good news that we had our first customer to purchase the floral bootie from our John Fluevog ad, today. Thank you"

    YAM advertiser

  • "I was meaning to write you for quite a while … I liked how the articles evolved from more serious to the lighter side of life — I thoroughly enjoyed the workout article, the article on dancing, and the food article. I must say that was the first time I read about 80% of the featured articles in a single magazine. Bravo."

    YAM reader

  • "Absolutely my favourite magazine in Victoria."

    Yam reader

  • "Fan-tastic! I absolutely love the direction that this local mag has progressed into. Great articles, clear sharp images, easy to read and/or come back to with either intent on learning something new… It has it all."

    YAM reader and advertiser