YAM Magazine

Established in 2009, YAM is Victoria’s home and lifestyle magazine, connecting readers to the distinctive lifestyle and authentic luxury of the West Coast.
Through features, profiles and how-to articles, YAM celebrates the vibrant personalities, trends and tastes that make Victoria such a desirable place to live. YAM’s engaged readership relies on this sought-after magazine to inspire and inform their lifestyle choices. YAM is the local favourite and the region’s highest circulation Home & Lifestyle magazine.
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Editorial

Crafted by an award-winning team of professional writers, photographers and stylists, YAM showcases the best of local design and décor, shopping, fashion, arts, food and more.
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Circulation

Annual Circulation

The largest circulation home/lifestyle magazine on Vancouver Island.

Issues Per Year

Six

Distribution

Premier home delivery through the Globe& Mail. Select neighbourhoods and targeted pick up locations in Oak Bay, Broadmead, Fairfield, Estevan, Uplands, Sidney, Downtown Victoria, Harris Green, Cook Street Village, Western Communities, Mount Tolmie, Brentwood Bay, Cadboro Bay, James Bay, Cowichan valley and Nanaimo. Plus additional special event, subscriber and VIP copies. All copies are in high demand and are distributed every issue.

WHO READS YAM MAGAZINE?

own their own home
annual HHI from $100k to $250k +
plan on renovating in the next year
visited a website after reading YAM
are ‘satisfied’ to ‘very satisfied’ with YAM
read most articles

WHAT OUR READERS SAY

  • “Just a quick note of appreciation for your [YAM] magazine. My husband and I moved to Victoria from Vancouver two years ago and I was pleased to find such an excellent publication in my new city. Please keep up the good work.”

    YAM reader