YAM Magazine

Established in 2009, YAM is Victoria’s home and lifestyle magazine, connecting readers to the distinctive lifestyle and authentic luxury of the West Coast.
Through features, profiles and how-to articles, YAM celebrates the vibrant personalities, trends and tastes that make Victoria such a desirable place to live. YAM’s engaged readership relies on this sought-after magazine to inspire and inform their lifestyle choices. YAM is the local favourite and the region’s highest circulation Home & Lifestyle magazine.
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Editorial

Crafted by an award-winning team of professional writers, photographers and stylists, YAM showcases the best of local design and décor, shopping, fashion, arts, food and more.
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Circulation

Annual Circulation

The largest circulation home/lifestyle magazine on Vancouver Island.

Issues Per Year

Six

Distribution

Premier home delivery through the Globe& Mail. Select neighbourhoods and targeted pick up locations in Oak Bay, Broadmead, Fairfield, Estevan, Uplands, Sidney, Downtown Victoria, Harris Green, Cook Street Village, Western Communities, Mount Tolmie, Brentwood Bay, Cadboro Bay, James Bay, Cowichan valley and Nanaimo. Plus additional special event, subscriber and VIP copies. All copies are in high demand and are distributed every issue.

WHO READS YAM MAGAZINE?

own their own home
annual HHI from $100k to $250k +
plan on renovating in the next year
visited a website after reading YAM
are ‘satisfied’ to ‘very satisfied’ with YAM
read most articles

WHAT OUR READERS SAY

  • “Just finished reading YAM. Best issue yet! And the visuals are amazing; the photo of Jerson Hernandez and Style Watch on the next Page was incredible. Congratulations on making a very good magazine so much better! I have had to rip out 4 pages and put them on my fridge to remind me to buy, or cook things.”

    YAM reader

  • “...YAM is by far the most beautiful lifestyle magazine, and it is such a joy to read through. I have shown it to the others here at the office and they were all taken aback on how gorgeous it is. The articles and the ads and the showcase pages are simply amazing. My favourite is the stunning pink features on page 16 – I must have that pink sofa!!!”

    Yam reader

  • "I just wanted to share the good news that we had our first customer to purchase the floral bootie from our John Fluevog ad, today. Thank you"

    YAM advertiser

  • "I was meaning to write you for quite a while … I liked how the articles evolved from more serious to the lighter side of life — I thoroughly enjoyed the workout article, the article on dancing, and the food article. I must say that was the first time I read about 80% of the featured articles in a single magazine. Bravo."

    YAM reader