YAM Magazine

YAM {You and Me} is Victoria’s Leading Lifestyle magazine. Established in 2009, YAM was created for people who want to live well, live smart, and make the most of the Greater Victoria lifestyle.
Through features, profiles and how-to articles, YAM celebrates the vibrant personalities, trends and tastes that make Victoria such a desirable place to live. YAM’s engaged readership relies on this sought-after magazine to inspire and inform their lifestyle choices.


Crafted by an award-winning team of professional writers, photographers and stylists, YAM features exclusive content and stunning photography. In every issue of YAM, you will find: Home & Garden / Fashion & Beauty/ Food / Health & Fitness / Travel / Arts & Culture


Annual Circulation

210,000 copies {35,000 per issue}

Issues Per Year



Select neighbourhoods and targeted locations throughout in Victoria, BC, PLUS multiple pick-up racks in select locations. Neighbourhoods include: Oak Bay, Broadmead, Fairfield, Estevan, Uplands, Sidney, Downtown Victoria, Harris Green, Cook Street Village, Langford, Mount Tolmie, Brentwood Bay, Cadboro Bay, James Bay. Plus additional special event distribution.


own their own home
annual HHI from $100k to $250k +
plan on renovating in the next year
visited a website after reading YAM
are ‘satisfied’ to ‘very satisfied’ with YAM
read most articles


  • "Fan-tastic! I absolutely love the direction that this local mag has progressed into. Great articles, clear sharp images, easy to read and/or come back to with either intent on learning something new… It has it all."

    YAM reader and advertiser

  • "I just wanted to share the good news that we had our first customer to purchase the floral bootie from our John Fluevog ad, today. Thank you"

    YAM advertiser

  • "Just wanted to let you know I got a call from a new client who called directly because of my YAM ad! Total house reno & decor in Broadmead ... Thank you, YAM."

    YAM advertiser

  • “Just finished reading YAM. Best issue yet! And the visuals are amazing; the photo of Jerson Hernandez and Style Watch on the next Page was incredible. Congratulations on making a very good magazine so much better! I have had to rip out 4 pages and put them on my fridge to remind me to buy, or cook things.”

    YAM reader